Todd Agriscience

Farm-to-screen-design

todd

ROLE

Product Designer

TIMELINE

Sep 2025 - Mar 2026

TEAM

Todd Agriscience

SKILLS

Product Design

Design System

Design Ops

Branding

Chris-generated Overview

Turning farm data into operational clarity

At Todd Agriscience, I led product design for onboarding and the core platform as the team scaled to 10+ farms and partnerships with organizations like the USDA and Whole Foods. I built the design system, brand, and analytics experiences that make AI outputs actionable for day-to-day operations.

With engineering, I mentored 2 product design interns in a high-ambiguity environment. Super grateful to this team!

Chris helped me and Todd translate all of our messy ideas into Figma designs, user flows, and a brand identity that allowed me to develop solutions for our customers much quicker. Chris is great at taking an abstract idea and laying it out in a way that I, someone with only a little practical experience in UI/UX could easily understand.

Furthermore, he laid out all of the foundational framework for future UI/UX development, and gave me a standard to build new features off of via Figma.

~ Oscar Gaske, Founding Software Engineer

REFLECTIONS

What I learned

Navigating Ambiguity

There are no established playbooks at a pre-seed startup. I learned to move forward with incomplete information, but always making design decisions that are grounded in user needs and are defensible/reversible.

Creating a Space for Design

Design isn't always seen as a priority in many environments at first. The value of my work shows up in rationale and consistency, until the work spoke for itself.

This case study is confidential.

Please email me if you'd like to chat!

© 2026 Chris Lam

Designed & coded by me!